Frootly

Frootly provides a centralized platform for food donation. It bridges the gap between individuals, food banks, soup kitchens, restaurants, grocery stores, and more. It determines whether food is eligible for donation, coordinates food pick-ups by food banks, and allows the freedom to select dates at the users' convenience. It is geared to promote the reduction of food waste, all while reminding users that they should try their best to avoid buying too much food in the first place.

Role: UX Research, UX/UI Design, Team Lead

Tools: Figma

Duration: 2 days Hackathon Event (Theme: Bridges)

CONTEXT

All restaurants strive to serve fresh food to their customers. While that sounds great to consumers, it does mean that old or unused food needs to be discarded to make room for fresh ingredients. But what happens to all that wasted food?

// Problem         We found that restaurants find it easier to discard any                                   viable leftover food items that can potentially be donated                             to local food banks or food shelters. What's stopping                                   them from doing so is the gap between connecting those                               two destinations together.

// Question        How can we close this gap between restaurants and food                             banks/donation centers and bring about efficient and                                     eligible use of food donation?

// Solution         Providing a convenient and efficient service that helps                                   determine food donation eligibility and connecting                                         restaurants to local food shelters/food donation centers. 

RESEARCH

Due to the limited time given, we were only able to carry out secondary research on why food waste occurs and what can be achieved to limit this. We've utilized a lot of data and resources on food waste eligibility and to understand the operations behind food donations. 

IDEATION

Our research helped us brainstorm feasible solutions to challenges found and relied on feedback from friends and families. We conducted a competitive analysis to better understand how we can enhance our app's features and created a site map to better understand how we wanted to implement the user flow.

VISUALS

After completing our ideation, we decided to come up with a more earthy color tone palette given our environment and sustainability theme. We made sure to prioritize an easy-to-navigate flow to enhance efficiency. We checked various typography, references, and colors to obtain the earthy tone we desired.

CONCLUSION & REFLECTION

We finalized our most important feature which was the analysis of food waste eligibility and the selection of pick-up appointments. We want to make sure that users have a seamless donating experience especially when they're doing it for a good cause and not have pain points as barriers from doing so.

This hackathon has taught me efficient collaboration especially with such a quick deadline. It definitely honed my design skills and allowed me to practice my design thinking. Overall, this hackathon was a great experience!